The world's largest producer and marketer of fresh fruit and vegetables, wanted to involve the latin american market in their strategy. To help break that barrier, we created a brand new site where the latino audience can navigate to find recipes and projects related to our products and their culture and most importantly in their native language.
Batman v Superman
Dr Pepper is one of the most important carbonated soft drink in Mexico. Everybody love Dr Pepper, so we decided to give something back to our community bringing together what they love: their favourite drink and superheroes.
We created a challenge called “Choose your hero” where fans could choose if they want to improve their skills and knowledge on superheroes with Batman or Superman. And what for? For an amazing trip to New York City.
El Auténtico Americano
We wanted to celebrate our american nature and there is nothing is more american than the Super Bowl. So why not give one of our fans the opportunity to live the experience in front row.
What they had to do? They had to create a poster with the tradicional elements of Dr Pepper (colors, products, merchandising and backgrounds). This whole creative studio was designed by us and uploaded on Dr Pepper’s site.
La Mañana Siguiente
Everyone loves a little party but nobody likes what happens the morning after. So, why don’t show the funny side of the story?.
We wanted our fans to express how they felt on “la mañana siguiente” sharing with us funny pictures with our filters in a playful way on our fan page.
Yes, we created the filters before snapchat did.
Nissan New Gen
Now this was a huge project. Nissan challenged us to captivate Chinese and American markets with the new cars’ attributes and we decided to do it through stories told by top influencers.
Manos al agua
Manos al Agua
Public and corporate site created for the program “Manos al agua”.
“Manos al agua” is a project where the National Colombian Coffee Federation wanted to people know more about this project and conservation of water and global warming. Also the people involved in the project can consult and modify documents related to the project.
We created a campaign inspired on the little details that make Colombians so unique.
If you want to know more about the Colombian culture we invite you to download this app. It’s available for desktop and mobile.
This is a cultural project that seeks to rescue sounds and images throughout the Colombian territory to serve as a document for generations to come.
We invite you to download this app available for desktop and mobile.
This informative site was designed to collect forums, articles and topics of interest that the “Revista Semana” made.
Every time that they launch a new forum, we follow all the process before, during and after the event; also, we launch new articles and forums with live streaming, photo gallery, audio and multimedia.
Following the concept of Discovery Networks, Discovery Insights Colombia was created to provide different kind of tools, articles, studies and infographics to the costumers; this site was created for the marketing intelligence department and insights of Discovery Communications Colombia.
La Llave de tu FIAT
Fiat Uno is the perfect car for any young soul because of it’s design, features and customization options that makes each car special for each owner. Fiat needed us to reach all young audience in Mexico but they didn’t know what was the perfect way to sell an Italian car in this culture. We went on a quest to understand their lifestyle, behaviors, interests, everything…literally everything. What we initially thought a cliché ended up being the best approach: Lucha Libre!
Mercado Sabor Local
Mercado Sabor Local
Following the new concept of healthy way, the place “Mercado sabor local” wanted to involve their concept of the organic food and traditional flavors in one place.
When we created the site, we wanted the costumers to had the same experience in the physical place as on the web site.